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Author(s) Budiarto Subroto | Mira Rochyadi
Pages 143-149
Volume 4
Issue 3
Date March, 2015
Keywords Intention Behavior, Telecommunication Technology, Cellular Phone
Abstract

Telecommunication technology is proven able to increase the welfare of villagers. In Indonesia, there are still thousands of remote village which have not been reached by the facility of telecommunication technology. One of the barriers of telephone program in the village is the people’s behavior towards the telecommunication technology of cellular phone. The main purpose of this study is to know what variables that can influence attitude, subjective norm and perceived behavioral control as well as to know how the influence of the variables towards the intention of villagers to own and use the telecommunication technology of cellular phone. The research findings which are obtained from double regression analysis are as follows: (1) attitude towards behavior and perceived behavior is the significant variable which influences intention and (2) the variable of perceived behavior control that is not proven significant can change the relationship between attitude and intention as well as subjective and intention.

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