Technology Adoption and Women Entrepreneurial Behaviour: Case of Agro-Allied Businesses in Rural South Western Nigerian Communities

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Author(s) Akinbami , C.A.O | Aluko , M. A. O. | Momodu, A. S.
Pages 509-523
Volume 1
Issue 10
Date September, 2012
Keywords Women’s behaviour, technology-adoption, food-processing, rural-communities, entrepreneur
Abstract

Women entrepreneurs rely heavily on traditional techniques of production in agro-allied enterprises such as garri and palm oil processing in southwestern rural communities in Nigeria. Focus was on (1) assessing the appropriateness of available technology on garri and palm oil processing, and (2) analyzing the response of grassroots women entrepreneurs to adopting improved technology. Technology Adoption Model (TAM) was employed to explain the attitude of these women entrepreneurs towards technology adoption. The factors identified as having direct impact on women’s behaviour towards adoption of appropriate technology are educational level, marital status, access to finance and raw material. These guided the design of data collection structure which was captured using pre-visit to study communities, partially structured questionnaire and focus group discussion (FGD). The findings that emerged from this study clearly indicate that most rural women entrepreneurs are reluctant in adopting improved technology and this is largely affected by their educational level and marital status. The study recommended some strategies to overcoming the reluctance of the women entrepreneurs towards adopting improved technologies for their food processing. The study concluded that there is an urgent need to deal with the women entrepreneurs’ perception about improved technology for food processing to enhance their adoption and thereby increase their performance and their economic empowerment.

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